They added to cart.
They clicked into checkout.
Then… they disappeared.

It’s easy to blame distractions or flaky shoppers — but most of the time, the problem’s not them.
👉 It’s your site.

The usual suspects we see (and fix):

❌ Surprise fees

Added shipping or tax right at the end = trust killer.
Fix: Be transparent from the start.

❌ Poor mobile experience

Laggy pages or fiddly forms? They’re out.
Fix: Streamline the mobile journey.

❌ No guest checkout

Don’t force account creation.
Fix: Let them buy fast, no strings.

❌ Weak trust cues

No SSL. No returns info. No credibility.
Fix: Add security badges, testimonials, clear policies.

❌ Confusing CTAs

“Continue” to what? “Proceed” where?
Fix: Make your buttons clear and consistent.

💡 If they added to cart, they wanted to buy.
Don’t lose them to friction.

We help brands fix these blockers without adding a single ad.
Smart CRO = more sales, less guesswork.

👉 See the full list

#CRO #Ecommerce #CartAbandonment #PopCreative #DigitalOptimisation #FixYourFunnel