The Problem
Bigblu’s homepage made sense on paper—clear price points, some trust logos (you’re in good hands), and a “Submit Form” front and centre. But when we ran heatmaps, screen recordings & user tests, it told a different story: Users saw the price, made a snap judgment, and bailed.
The page was trying to close the deal before it had even said hello. No one was scrolling down to see the benefits, the unique selling points, or the effort Bigblu went to in remote installation. Just: price → exit.
What We Tried
After several iterations, we moved the pricing. Down the page. Way down.
Not to be sneaky—but to give the story a chance to breathe. We redesigned the layout so visitors first understood what satellite broadband is, why it mattered for them (especially in rural areas), and what made Bigblu different. The service (sell) came first. The price came last.
Why? Because people don’t buy satellite broadband like they buy a toaster. You have to earn attention before asking for action.
The Outcome
The shift wasn’t just visual—it was behavioural. Users scrolled more. Stayed longer. Clicked further. Conversions jumped.
We can’t share the precise uplift (NDA stuff), but the end of the story says a lot: Bigblu grew fast, and eventually sold the company for £38 million.
That’s not just a design win—it’s a business move.
What This Proves
You don’t always need to lead with the price—sometimes, lead with the why.
If your product isn’t a no-brainer impulse buy, maybe stop trying to close on the first scroll. Tell a better story first. Guide users through what matters before you talk money.
Pricing isn’t just about what you charge—it’s about when you show it.
Review From Client
“The best agency I have worked with in any field – We’ve run multiple tests across our European markets and frequently achieved improvements in conversions of over 100%. Pop have helped us to understand differences between each market and how users respond to our pages so that changes can be made based on data rather than opinions.”
Michelle Caulfield-Harris – Marketing
The Results
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After
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