How to Win Above the Fold

Clarify Your Message Fast
Who do you help? How do you help them? Say it clearly and immediately. No jargon. No vague taglines. Users need to “get it” in 5 seconds or less.

Make Your CTA Visible
Don’t make people hunt. Your main action (Book a Call, Download the Guide, Get a Demo) should be right there, without scrolling.

Cut the Noise
Less is more. Avoid cramming the fold with competing messages, sliders, or pop-ups. One focus, one action.

Optimise for Mobile
What’s clean and clear on desktop could be invisible or confusing on mobile. Design for both, because most users will be on their phones.

Why It Matters

💡 Eye-tracking studies show users spend 57% of their viewing time above the fold.
Engagement drops sharply once they scroll.

You don’t have unlimited chances. You have one.

“The first impression is the last impression—especially online.”

3 Quick Checks for Your Homepage (or Landing Page)

✅ Can users understand your offer in 5 seconds?
✅ Is your main CTA visible immediately?
✅ Have you tested both mobile and desktop layouts?

Not sure?
👉 Try a Five Second Test and see exactly what users notice first (and what they don’t).

Takeaway

Above the fold isn’t just design.
It’s strategy.
It’s clarity.
It’s the difference between a bounce and a booking.

Want an expert audit of your fold content?
Let’s talk.