In e-commerce, offering Guest Checkout is key to reducing cart abandonment. However, 47% of sites that allow it don’t make it prominent enough. If users can’t easily find the option, they may abandon their cart, assuming they need to create an account.

Why It Matters

Many users won’t create an account just to check out. If they don’t see the “Guest Checkout” option easily, they’ll likely leave your site. A simple, visible option helps prevent this.

4 Pitfalls to Avoid

1. Unclear Labels
   Don’t use vague terms like “Continue with your email address.” Be clear and direct, use “Guest Checkout” or “Checkout as Guest”. Users are familiar with this language and will naturally scan for it.
2. Plain Text Links
   A plain text link for Guest Checkout is easily missed. Use a prominent button instead to make it stand out.
3. Poor Placement
   Placing “Guest Checkout” beneath account sign-in options makes it easy to overlook. Ensure it’s at the top of the page or modal to catch the user’s eye first.
4. Email First
   Don’t ask for an email before offering Guest Checkout. This can make users feel forced to sign up. Let them choose Guest Checkout first, then ask for the email.

Best Practices:

• Label it clearly: Use “Guest Checkout” in the button.
• Make it prominent: Use a large, visible button.
• Position it at the top: Ensure it’s the first option users see.
• Ask for the email last: Keep it optional until after they choose guest checkout.

By making Guest Checkout more visible, you’ll help users complete their purchase without the hassle of signing up, leading to a smoother and faster checkout process.

Want to improve your checkout flow? Pop Creative can help! Let’s talk.