Privacy Policy

Last Updated: 29/11/2024

At Pop Creative, we are committed to protecting your privacy and ensuring your personal data is handled with care and transparency. This Privacy Policy outlines how we collect, use, and protect the information you share with us.

1. Information We Collect

We may collect the following types of information when you visit our website or contact us:

1.1 Personal Information

• When you submit an inquiry: Name, email address, phone number, and any other details you voluntarily provide.

1.2 Usage Data

• Through analytics tools (e.g., GA4): Information about your visit, including IP address, browser type, pages viewed, time spent on pages, and referral sources.

1.3 Behavioral Data

• Through Hotjar: Clicks, scrolling behavior, and session recordings to better understand how users interact with our site.

1.4 Email Engagement

• Through Klaviyo: If you sign up for updates or communications, we collect your name, email address, and engagement metrics (e.g., email opens, clicks).

2. How We Use Your Information

We use the information collected for the following purposes:

• To respond to inquiries: Communicate with you about your questions or requests.
• To improve our website: Analyze user behavior to enhance website functionality and user experience.
• To send marketing communications: If you opt-in, we may send updates, promotions, or insights related to our services.
• To ensure website security: Monitor and protect against unauthorized access or breaches.

3. Third-Party Tools We Use

We work with the following third-party tools to manage and analyze data:

3.1 Google Analytics 4 (GA4)

• Used to track and analyze website traffic and user behavior.
• Data collected is anonymized and does not personally identify you.

3.2 Hotjar

• Tracks user interactions to identify areas for improvement.
• Data collected includes anonymized session recordings and heatmaps.

3.3 Klaviyo

• Used for email marketing and communication.
• Tracks email engagement metrics (e.g., open and click rates).

These tools may use cookies or similar technologies to track your activity. For more details, refer to our Cookie Policy.

4. Sharing Your Information

We do not sell, trade, or rent your personal data. We may share your information with:

• Service providers: Third-party tools and platforms mentioned above, only as necessary for the functionality they provide.
• Legal requirements: If required by law or in response to valid legal processes.

5. Your Rights

You have the right to:

• Access your data: Request the information we hold about you.
• Correct inaccuracies: Update your personal details.
• Request deletion: Ask us to delete your data, subject to legal or contractual obligations.
• Opt-out: Withdraw consent for marketing communications at any time by clicking the “unsubscribe” link in our emails.

To exercise your rights, contact us at [email protected].

6. Data Security

We implement technical and organizational measures to safeguard your data. However, no online transmission is entirely secure, so we cannot guarantee absolute security.

7. Retention of Data

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or comply with legal obligations.

8. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the “Last Updated” date at the top.

9. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us at:

Pop Creative
Email: [email protected]
Address: The Ironworks, Church St, Oswestry SY11 2SP