Pop has been working within the dental industry since 2010… We started working with dental practices when we teamed up with Practice Plan (the UK’s number one provider of practice-branded dental membership plans). We were responsible for building websites for Practice Plan, and during our time with them, we built and helped to manage over 500 sites.
Working in the dental industry for the past 12 years has given us a deep understanding of how users interact with dental websites.
We have gathered this knowledge from hundreds of surveys, user tests, and even sat in plenty of dental practice receptions asking patients about their experiences.
In a recent survey we carried out with 1,000 members of the general public, over 60% said they had visited a dental website in the past 6 months. If you want your practice to be better than your competition, you should be aiming high. Of the sites we tested, apart from the below, we found issues like broken links to booking systems, forms that didn’t work and sites that were generally quite boring.