15 Private Dental Sites Ranked By Some Basic User Experience

Our background in the dental industry

Pop has been working within the dental industry since 2010… We started working with dental practices when we teamed up with Practice Plan (the UK’s number one provider of practice-branded dental membership plans). We were responsible for building websites for Practice Plan, and during our time with them, we built and helped to manage over 500 sites.

We have also had the pleasure of working alongside Laura Horton and Michael Bentley, both well-respected practice consultants.


Our UX background in dental websites

Working in the dental industry for the past 12 years has given us a deep understanding of how users interact with dental websites.

We have gathered this knowledge from hundreds of surveys, user tests, and even sat in plenty of dental practice receptions asking patients about their experiences.


Some are getting it right, most are getting it wrong…

In a recent survey we carried out with 1,000 members of the general public, over 60% said they had visited a dental website in the past 6 months. If you want your practice to be better than your competition, you should be aiming high. Of the sites we tested, apart from the below, we found issues like broken links to booking systems, forms that didn’t work and sites that were generally quite boring.

How did they score

Key information above the fold

93.33% Needs improvement
6.67% Good

Bespoke Imagery

46.67% Poor
46.67% Needs improvement
6.67% Good

Core Vitals

60.00% Poor
40.00% Needs improvement

Easy/obvious for new patients to book or make enquiry

20.00% Poor
80.00% Needs improvement


Needs improvement
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The Old Smithy,
Church Street,
SY11 2SP

01691 662712

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