Articles

Pop Tips to Improve Your Website’s Copy

Yes the rumours are true, I used to think a copywriter was someone who wrote legislation and trademarks…. To my relief, I was mistaken. Copy refers to written content that helps increase your brand. In this case, we’re referring to the copy on your website. It is often overlooked how important it is to a […]

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How we are using Lazy Loading to speed up our clients’ websites

Lazy Loading is not a term you hear in day to day conversation (unless, for example, you spend a Friday evening with our developers). We wanted to give you an insight into what Lazy Loading is, the latest industry updates and how we have been using it to improve our client’s websites.  What is Lazy […]

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5 Steps to Improve Your Live Chats for UX

Live chats are an excellent resource to help you assist users almost instantly. They also provide an avenue to direct them to the end goal of your site, making conversions more likely. For one of our clients, we focused on improving their Live Chat feature in order to improve their UX (user experience). We did […]

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Google Analytics vs. Matomo

Web Analytics tools are a must have for your website. They allow you to gather a range of metrics about the type of people who are visiting your site, what avenue they came from and what they did whilst viewing your pages. This helps you to discover a target audience, your most popular pages and […]

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How User Interviews Helped Discover Chris’ Reasons for Not Enquiring

His Background Chris is browsing online for a new selection of wines to try at his next family dinner party. He doesn’t know a lot about the intricacies of winery, he knows the difference between white and red and that’s pretty much the extent of his knowledge. He wants to find some that you won’t […]

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How UX Research Helped Reveal Mark’s Issues with a Site’s Header

His Background Mark is looking for a new job as a HR consultant and has over 12 years experience from his previous two jobs. He is looking to upgrade to a medium sized company rather than a small local company in order to challenge himself and gain further experience in his field of work.  His […]

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Why a Lack of Visual Aids Stopped Bella From Enquiring

Her Background Bella is looking for a new dentist in her area that can help improve her smile. She has struggled with her confidence for years and has finally decided to take the plunge and look into straightening them. With being in her late 20s, she would prefer it to be something less visible than […]

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How a User Interview Helped Uncover Frank’s Issues with a Site

His Background Frank has just bought a new bike for himself. He is looking for a protection kit in order to prevent any scratches and to keep it looking new for as long as possible. He doesn’t know a lot about bikes, as he is relatively new to the hobby, but has been recommended by […]

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