How User Research Helped Find Chloe’s Missing Piece of the Puzzle

Her Background Chloe has always wanted to own her own business. However, she knows this has a lot of risks attached to it financially. She has recently finished a course in business so decides it would be safer to look into franchising, as a way of managing a business whilst eliminating the amount of personal […]

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Why Poor Design Choices & Unclear Copy Stopped Stuart From Enquiring

His Background Stuart is looking for an experienced Gas Safe registered plumber to fix his boiler that has stopped working since this morning. He needs it fixed by tomorrow as he has his in-laws staying over for the weekend, so is looking for a business that does emergency callouts. He starts browsing online for a […]

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How Lack Of Social Proof Affected Adele’s Decision To Buy

Her Background Adele is looking for a subscription service for some homemade meal kits. She wants to learn more about cooking and thinks this is a great first step toward achieving her goals. Her husband is gluten intolerant, so this is a key part of her search. She starts browsing online for different options.  Her […]

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How Changing a Filter Option Helped Pete’s Product Search

His Background Pete is looking for some new curtains whilst renovating his house. He likes to buy from places that are local to him to help small businesses keep afloat, so he browses online for fabric shops in his area. His Actions He is browsing on his mobile because he does not own a computer. […]

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How Details About a 0% Finance Option Affected Carly’s Purchase

Her Background Carly is browsing for some outdoor furniture for her business. She runs a nursery and their old furniture is in need of replacing. She is looking for something with 0% finance in order to split out the payments to make them more manageable. This will be a key part in her decision making. […]

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Why the Tone of a Dental Site Caused Melissa Not to Enquire

Her Background Melissa recently moved to a new area and is looking for a reliable dentist. Like many people, she is afraid of the dentist and is quite a nervous patient. She is apprehensive about the change and wants to ensure the one she chooses is right for her. She browses some reviews on Google.  […]

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How User Research Helped Uncover & Solve Graham’s Homepage Struggles

Graham’s Background Graham is looking for a new mobility scooter for his wife. He has a quick scan of some reviews on Google and finds a reputable company that he hasn’t heard of before, so he wants to give them a go. As he is looking whilst on his break at work, he doesn’t have […]

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The Pop Website Guide to Marginal Gains & Continuous UX Improvement

Kaizen is a Japanese term meaning “change for the better” or “continuous improvement.” At Pop, we work on the principle that a successful website really comes from marginal gains & continuous improvement. Improving text, speed, structure, images, forms, graphics, animation, security…the list goes on. The theory of 1% improvement on hundreds of small items on […]

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