The Pop Website Guide to Marginal Gains & Continuous UX Improvement

Kaizen is a Japanese term meaning “change for the better” or “continuous improvement.” At Pop, we work on the principle that a successful website really comes from marginal gains & continuous improvement. Improving text, speed, structure, images, forms, graphics, animation, security…the list goes on. The theory of 1% improvement on hundreds of small items on […]

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What is user experience (UX) & why focus on how people actually use your website

In 1993, Don Norman coined the term “user experience” for his group at Apple Computer. When he coined the term, he was talking about the whole experience from packaging to customer service. However, it’s nothing new. In 1955, industrial designer, Henry Dreyfuss, wrote “Designing For People”, in which he stressed the connection between people, their experience, […]

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6 Things I’ve Learnt About Landing Pages

Here I am now in March 2021, and I think I’m finally at the point where I can talk about landing pages without having a crisis. It may have taken me a while to get my head around (and it still confuses me sometimes now) but I’ve discovered some key features of a landing page […]

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5 Things I’ve Learnt Working at Pop

Before I start I had better introduce myself (if I still remember how to do that from pre-lockdown). My name’s Sophie and I started working at Pop as a UX copywriter in July last year. As it’s now been a few months of working here, I thought I’d share 5 things that I’ve learnt so […]

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Google’s New Algorithm 2021: Page Experience

Estimated reading time 2 minutes In 2021 Google will be rolling out one of the biggest algorithm updates in a long time. Due to the coronavirus, they have pushed this back, however, what is interesting is they have given details and dates of what’s happening….which is unusual. So what is the Page Experience update and […]

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If your current traffic is low, you need to do more with it

When it comes to conversion rate optimisation, there is naturally a lot of focus on quantity – which is fine if you are getting high levels of traffic. If you are experiencing low levels of traffic, doing more with what you have and shifting your focus to quality conversions can add value to your business. […]

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Coronavirus Announcement

During this time of widespread uncertainty, we would just like to make a statement on behalf of all of our team. Firstly, we would like to announce that we have taken the decision for all of us to work remotely. This is for a few reasons: Our company is set up in a way that […]

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We’re expanding our team of experts

We would like to introduce our new team members. Selina Website Designer Selina joined our team in September 2019 as a fundamental part of our design team. Selina is a qualified and experienced graphic designer and has worked within a wide range of different industries. Her creative flair is perfect for putting together new designs […]

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