If your current traffic is low, you need to do more with it

When it comes to conversion rate optimisation, there is naturally a lot of focus on quantity – which is fine if you are getting high levels of traffic. If you are experiencing low levels of traffic, doing more with what you have and shifting your focus to quality conversions can add value to your business. […]

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Coronavirus Announcement

During this time of widespread uncertainty, we would just like to make a statement on behalf of all of our team. Firstly, we would like to announce that we have taken the decision for all of us to work remotely. This is for a few reasons: Our company is set up in a way that […]

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We’re expanding our team of experts

We would like to introduce our new team members. Selina Website Designer Selina joined our team in September 2019 as a fundamental part of our design team. Selina is a qualified and experienced graphic designer and has worked within a wide range of different industries. Her creative flair is perfect for putting together new designs […]

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Our Top Tips For Setting Up A/B Split Tests

At Pop Creative, we have extensive experience in running A/B and multi-variant tests. Our team of conversion rate specialists combine their knowledge of how to create a great user experience to come up with new variants that increase conversions. An A/B split test is simply a test that is run on a website between the […]

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5 common CRO mistakes and how to fix them

Conversion Rate Optimisation, or CRO as we will refer to it in this article, is the process of increasing the number of website users who take a desired action. This action could be, for example, making a purchase, filling out a form or signing up to a mailing list. CRO isn’t a simple one-off job. […]

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How to create an effective landing page

Landing pages are a web page that stands completely separate from the main website. The purpose of a landing page is to be used as part of a marketing or advertising campaign. They are designed with a single objective in mind, which is the Call To Action (CTA). These Call To Actions can be anything […]

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How many WordPress plugins should you use?

There are approximately 50,000 WordPress plugins available for users to add to their website. Whether your website is for a personal blog, large business or even an eCommerce site – there are useful plugins available to help you. Using plugins can really enhance your website and its functionality, but if used incorrectly, they can have […]

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Expanding our UX knowledge

One of our team members, Adam, is at a user experience conference this week. The conference is run by Nielson Norman Group (NN/g) who are worldwide leaders in research-based user experience. Whilst there, he will be taking part in two full-day courses; ‘The Human Mind and Usability’ and ‘Analytics and User Experience’. ‘The Human Mind […]

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