From the beginning
The problem
Pindrop Hearing wanted more people in their clinics. Simple goal. But the homepage wasn’t helping. It said the right things… but user research told us a different story.
When we ran 10-second tests with 500 people, asking them where the practice was based or how to get there, fewer than 45% could answer confidently. That’s not just bad for conversions—it’s a branding problem.
What we tried
We designed the homepage like we were explaining it to a mate. No fluff. Clear locations. It wasn’t about shouting louder—it was about being clear.
We also made the “where we are” stuff impossible to miss.
The result
We ran the same 10-second test with a new crowd.
95% of users could name a location or describe how to get there. That’s a 140% improvement in understanding—just by fixing communication.
What this proves
Design isn’t just about how pretty something looks. It’s about how quickly people get what you do and where you are.
Testing how real people understand your site beats guessing every time. It improves UX, it boosts trust, and it helps turn the right kind of visitor into the right kind of lead.
Client Review
“I have always received great service from POP Creative. They are focused on KPIs that actually make a difference to your business and will work with you to achieve your business goals and objectives!”
— Rony Ganguly, Owner of Pindrop Hearing
The Results
Before
After
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