How to hook up Google Tag Manager consent tools with Cookiebot

In the second part of our two-part blog, now that we have learnt how to use Google Tag Manager (GTM) effectively, we will be discussing the implications of not complying with GDPR and how you can use Tag Manager’s consent tools to ensure tags are being fired in a GDPR compliant way.

The Implications of not complying with GDPR

Under GDPR, organisations who fail to comply and/or suffer a data breach could face a fine. In the most serious cases, this fine could be up to 4% of a company’s annual turnover. 1

Eek. That’s a hefty fine for an easy fix!

What is Cookiebot?

Cookiebot consent management platform (CMP) is a plug-and-play compliance solution built around an unrivalled scanning technology that detects and controls all cookies and trackers in use on a website, and automatically manages end-user consents. 2

Think of it as a bouncer who denies entry for data collectors, such as Google Analytics, based on the user’s preferences…

It enables automated compliance with global data privacy laws like the EU’s GDPR, California’s CCPA/CPRA, Brazil’s LGPD and many others.

How to hook up Google Tag Manager consent tools with Cookiebot

We’ve put together a step-by-step guide to help you through the process (with some handy screenshots attached).

Once in the templates area, click “Search Gallery”, and within the drawer that slides out, click the search icon and type in “cookiebot”

The template simply adds the required tags and triggers to interact with Google’s consent tools built into Google Tag Manager. 3

Adding the Cookiebot tag

Editing existing and creating new tags

With Cookiebot set up and installed, we now need to edit any existing tags, or create new ones . We do this by telling the tag which consent checks to listen out for.

These options are under “Advanced Settings” > “Consent Settings” on every tag. All the default tags Google Tag Manager provide come preconfigured, so changes are not needed. But 3rd party tags require you to decide which consent checks are required.

Our Senior Developer has shared his thoughts on how Cookiebot has helped us to make our client’s website GDPR compliant:

"We were immediately attracted to Cookiebot because of its ability to auto-detect what cookies are present on a website, and generate a clean consent pop-up. This has saved countless hours which would have previously been spent manually integrating other solutions. Its integration with Google Tag Manager is first-class and allows us to quick deploy third-party tools without the need to worry about their GDPR compliancy."

We audit Google Tag Manager as part of our CRO package. This is to ensure tags are fired correctly and the data that you receive, whether through Google Analytics, Facebook ads, live chats, is accurate and collected in a GDPR compliant way. Get in touch today for more information on how we can help.





How we use Google Tag Manager effectively

Want to know how to use Google Tag Manager effectively? This blog is part of a 2-part blog and helps to explain what GTM is, what it helps resolve and the benefits we’ve found from using it that will help you and your business. In the second part, we discussed the implications of GDPR and how to use Tag Manager’s consent tools to ensure tags are being fired in a GDPR compliant way.

‘Tags’ are snippets of code to help you integrate third-party tools, such as analytics, ads and chat-bots, into your websites. Normally these tools provide website owners “snippets” of code which you add directly into your project’s code.

What problems could this cause?

Inheriting Messy Sites

Picture this, you’ve brought on a new client and have gained access to their site. You delve into the code and find that it’s a mess. There are tons of tags throughout the site and you have no idea which tag does what, why it does it and who has set them up. This is going to take you so long to audit!


Time Consuming for Developers

You’ve brought on a new client and they’ve asked you to set up some tags for a number of different reasons. They want their Google Analytics linked up, their Facebook pixel installed to track form submissions or a widget to display a popup when users are about to leave their website or insert a pop up to encourage users to sign up to their newsletter and a lot more… Your head hurts. You know your developers are super busy at the moment, but you’re going to have to ask them to help you add these tags for the client.

Unclear code

You’ve been asked to remove an old version of Google Analytics from a client’s site. You remove the code. A few weeks later, you’re looking through the analytics and find that there is a gap in this month’s research. You accidentally removed the current Google Analytics, so it hasn’t been feeding data for the past few weeks. Oops.

How we use Google Tag Manager to resolve these issues

There is a solution to your problems – Google Tag Manager. This means less developer involvement as the only code needed is to initially connect up the Tag Manager with the client’s site.

This provides a number of great benefits:

For more help in keeping your website GDPR compliant, read our blog about how to hook up GTM consent tools with Cookiebot.

How to create your own Tag Manager

  1. Head over to
  2. If you have a Google account you can simply login, if not you’ll need to create a free Google account.
  3. With a Google account created, you’ll need to add an account for your website. To do this click “New Account” and fill out all the required fields (Account name, Country, Container name and Target platform).

If you need help fully utilising Google Tag Manager’s features, we can audit your website and correctly install the tags, improving your site’s speed and ultimately helping increase conversions.

Get in touch today

Is Bionic Reading effective? Find out with our quick test.

You may be one of the many people who used to enjoy reading, you read a lot when you were younger or you just don’t have the time to read anymore. It might not be through a lack of trying. You set yourself up in bed, lamp on and book in hand alongside all the right intentions – but before you know it you’re back scrolling Instagram and Tiktok, watching videos on how to create a wind instrument out of a potato. Yes, these videos exist and yes – I am speaking from experience.

There is a new method that might help you called Bionic Reading. This is a new method which facilitates the reading process by guiding your eyes through text with artificial fixation points (like so).

Bionic reading isn’t going to solve your internet addiction. However, it may help improve your reading ability and encourage a more in-depth reading experience. Although the words are the same, the highlighted letters allow the brain to complete the word without reading it fully. 

If you’re curious, I’ve put together a couple of extracts from Alice in Wonderland for you to test it out for yourself, both between 84 – 86 words.

Regular Text

“Come, there’s no use in crying like that!” said Alice to herself, rather sharply. “I advise you to leave off this minute!” She generally gave herself very good advice (though she very seldom followed it), and sometimes she scolded herself so severely as to bring tears into her eyes; and once she remembered trying to box her own ears for having cheated herself in a game of croquet she was playing against herself, for this curious child was very fond of pretending to be two people.

Bionic Reading

She ate a little bit, and said anxiously to herself, “Which way? Which way?” holding her hand on the top of her head to feel which way it was growing, and she was quite surprised to find that she remained the same size; to be sure, this is what generally happens when one eats cake, but Alice had got so much into the way of expecting nothing but out-of-the-way things to happen, that it seemed quite dull and stupid for life to go on in the common way. 

From my personal experience, I found it cut my reading time by 5 seconds (which feels quite a big improvement!) It also felt like my brain needed to concentrate less during the second read, like there was a part of my brain that could relax?

I do think however it depends on what I am reading. When I read a novel, I like to take in the words and let the sentences sit in my brain as I imagine the scenarios. To speed up the process feels like cheating, and may push the scene in my head into fast forward. However, if I’m reading a 700 page thesis about liminal geographical space – I may need all the help I can get. I do wish I knew about this during my English Literature degree.  

Give it a go and see what you think!

[1] Read more here

Core Vitals – What’s a good score and how did 70 Dental Websites do?

Searching online

What are Core Web Vitals?

Core Web Vitals are a set of standardised metrics from Google that help developers understand how users experience a web page. While Core Web Vitals were created for developers, these tools can be used by all site owners because they break down the user’s real-world experience on a page.

Core Web Vitals identify user experience issues by generating a metric for three primary areas of user experience, including:

A Page Performance Score is a single metric that considers all of the important user experience metrics in Core Web Vitals. This score uses an aggregate scoring system across all mobile and desktop visits. It takes the weighted average to deliver a single score to understand pages that need closer examination quickly.

We tested 70 dental websites from across the UK and have outlined the scores below.

Dental practice website “Performance”

Page performance is a really important metric for user experience. However, just over 65% of the 70 websites we tested rated “poor”, i.e below 50 out of 100, and an extra 28% needed improvements. This meant that overall 93% were either poor or needed improvement.

Dental practice website “Accessibility”

This is often overlooked. In the tests we ran, around 50% of sites either needed improvements or were poor.

What else might you find on reports from “Core Vitals”?

Performance ratings included things like:

  1. Next Gen Image Formats, such as Webp and AVIF
  2. Network payloads and any Render Blocking Resources in JS and CSS

Accessibility ratings included things like:

  1. Interactive Icons size and giving the Icons enough space as to not overlap
  2. Named buttons for any users needing to use Screen Readers

Best Practice ratings included things like:

  1. Using HTTPS
  2. Image’s natural dimensions being proportional to the display size and pixel ratio

SEO (Search Engine Optimisation) ratings included things like:

  1. Descriptive text for links
  2. Image alt attributes for informative elements

Example of Core Vitals Report

Core Vitals Report

To run your own report, please visit

If you would like to talk to us about how we can improve these, why not book an appointment today!

Key for the graph:

90+ (Good), 50–90 (Needs Improvement), and below 50 (Poor)

*please note some content is taken from

15 Private Dental Sites Ranked By Some Basic User Experience

Our background in the dental industry

Pop has been working within the dental industry since 2010… We started working with dental practices when we teamed up with Practice Plan (the UK’s number one provider of practice-branded dental membership plans). We were responsible for building websites for Practice Plan, and during our time with them, we built and helped to manage over 500 sites.

We have also had the pleasure of working alongside Laura Horton and Michael Bentley, both well-respected practice consultants.


Our UX background in dental websites

Working in the dental industry for the past 12 years has given us a deep understanding of how users interact with dental websites.

We have gathered this knowledge from hundreds of surveys, user tests, and even sat in plenty of dental practice receptions asking patients about their experiences.


Some are getting it right, most are getting it wrong…

In a recent survey we carried out with 1,000 members of the general public, over 60% said they had visited a dental website in the past 6 months. If you want your practice to be better than your competition, you should be aiming high. Of the sites we tested, apart from the below, we found issues like broken links to booking systems, forms that didn’t work and sites that were generally quite boring.

How to ensure your traffic is accurate in Google Analytics

If you’ve delved into the world of web analytics, you have most likely heard of Google Analytics (if you haven’t, then I think you need to get a spell checker or something because something’s not quite right). Launched in 2005, it quickly became the most widely used web analytics service on the web, with GA4 taking over from July 1st 2023.

If you’re a beginner, you may look at your data and feel a little overwhelmed to say the least. There are so many figures in front of you, it’s hard to know what’s most important and what’s not. You also need to ask yourself – Is this data accurate? Can I trust it? What could go wrong?

Take a look at our top tips to prepare your analytics, prevent and reduce spam traffic and provide the most accurate data. 


We all know the old classic, fail to prepare and prepare to fail. There are some things you should do before you begin analysing data.


What could go wrong?

Distracted Dan applied some filters to his Google Analytics traffic. He got rid of all possible flawed dimensions and was sure that no spam traffic could get through. His client had a quick look at how their site was doing. They could see they had under 10 views that month which they weren’t happy about, and they were looking at Dan as the culprit.

He had added too many filters and now even relevant traffic was being filtered out. He forgot to add an unfiltered view. He had a lot of fixing to do.

If he had created an unfiltered view, the problem would have been fixed in seconds.



Spam traffic happens, as we’re all aware of, but there are things you can do to prevent it.


What could go wrong?

Distracted Dan saw that his client’s conversion rate had gone up 50% in January. Amazing, he thought. They’ll love that.

However, he looked into the data and found that all sales had come from his work’s address. Oh. They weren’t actually orders from customers, they were from when his colleague completed those user tests earlier in the month.

If he had created the correct filters to exclude any internal traffic, his data would have been more accurate.



Don’t worry, there are things you can do to remedy spam – it’s never too late!


What could go wrong?

Systematic Sophie was looking through some data at the end of the month ready for her monthly meeting with her client. She saw that on Tuesday there were 240 views, Wednesday there were 2450 but it was back down to 210 on Thursday. Hm. She asked Distracted Dan if he had any idea what had happened.

Now that he thought about it, he did remember something causing that a few weeks ago but had forgotten to write a note about it.

Sophie had to analyse the data again and figured out it was because the client was mentioned on the local radio that day, causing a spike in views. 

If Distracted Dan had added a note to remind all users of this fact, it would have saved a lot of time.


Although these are just a few tips, luckily we are experts in analysing web traffic in order to ensure it is accurate, from real users and not warped by spam. Get in touch with us today. 

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