What we do to optimise your website

Are you worried that your website isn’t performing to its best ability?
It is very important that your website is kept optimised as it is often the first contact people will have with your business. We can take care of this for you!
We will optimise your website by taking care of many different areas surrounding the site, ensuring it is a part of your business that you’re proud to show off.


Pop Creative believe in working closely with you to optimise your site. We welcome you to come to us with ideas and job requests for us to action and offer all of our clients 24/7 customer support. Using a very effective ticketing system, we guarantee a response to each ticket raised within a matter of hours. We will make sure you are kept updated throughout the progression of each ticket.

User Experience Testing

We make sure we have a broad understanding of your website and what users are doing during their visit. Using heatmaps, we can view clicks, taps and scrolling behaviour. We set up recordings of real website visitors in order to gain an accurate picture of what visitors are doing. Also, we set up conversion funnels, run website surveys and recruit people to let us know what issues they are encountering.

Performance Optimisation

Your website will be constantly monitored and tested by us to find areas that we can develop. Whether it’s through big or small changes, we will refine a page to improve its conversion rate. By carrying out the User Experience Testing, we can pinpoint the areas that need improving and will often run A/B Split testing to see which version of the page is performing best.


A big part of what we do is to maintain the security of your website. We perform regular software updates, make daily site backups and carry out security audits. These tasks are critical for making sure your website continues to run securely and smoothly. A website that is running out of date software will be more open to security breaches.

Website and Email Surveys

Collecting the opinions of real-life website users can be crucial to optimising your site. We use on-site surveys to collect feedback from your potential customers. By asking questions such as “Did you find everything you were looking for today?” gives the customer the opportunity to give you valuable feedback, just like it would in a physical shop. We can also send out email surveys once people have made an enquiry or purchase.


We have put together an on-site SEO checklist that we follow for all of our websites. We will go through all of your pages and ensure that they are correctly optimised for your target keywords. This is an essential and integral part of SEO. By monitoring your targeted keywords, we can make amends to areas such as titles and headings to boost your rankings.
If you would like more information on Pop Creative’s monthly packages, click here or click here to schedule a call with us.

A Day in the Life of a Social Media Assistant

My journey with Pop Creative began all the way back in 2010 when I came to do work experience with the team. At the time, I had a big interest in graphic design and wanted to expand my knowledge in the field. Although I have always wanted a career in a creative industry, I found a love for journalism and photography throughout college and went on to do a degree in Music Journalism & Broadcasting. You might be thinking, what has social media got to do with that?
Well, for my main project in my final year of university, I was part of a small team who ran the student radio station. My role within the team was Social Media Manager which allowed me to develop my knowledge and passion for working with this new media including; Facebook, Twitter, Instagram, Snapchat and Soundcloud. I joined the Pop Creative team in January and since then I have developed my knowledge and skills even further.
When I come into the office in the morning, the first thing I do is check on all of the notifications for client’s Facebook pages. The main thing that I am looking for is any interaction that needs replying to and how posts are performing. If there is a particular post that has had a big amount of reach or interaction, I will make a note of it and include more similar posts in the future.
Another task that I do on a daily basis is checking that the pre-scheduled posts have been shared correctly and that the graphics fit the link properly. I always check this when I am actually scheduling the posts in the first place but sometimes Facebook changes them when they are published. I do this to make sure the feed on the client’s page looks eye catching and organised.
Each month I review the performances of the Facebook pages and use the information to put together a report to let the client know what progress the page has had over the month and also for creating a new strategy and post schedule.
To be a successful social media assistant requires a lot of organisation. You have to be aware of what is going on within of the accounts that you look after. I do this by writing the strategies for each account, making a to-do list of all of the posts that need to be scheduled and writing notes down about anything I notice, no matter how small it may be as it may help me in the future when I am reviewing the page performance.
I love this role because I can utilise all of the skills that I have learnt whilst training in journalism whilst being able to be more creative. I enjoy seeing our clients’ social media presence progress and coming up with new ideas to help with their pages. I am looking forward to continuing to work with our clients and grow their pages even more.
If you are interested in Pop Creative’s social media management services, please call us on 01691 662712 or email us at studio@popcreative.co.uk.

Contact Us

The Old Smithy,
Church Street,
SY11 2SP

01691 662712

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