1. Why it Matters:

When users are hit with too many calls-to-action at once—or worse, conflicting ones—it creates confusion. Should they “Download the Guide”? “Book a Demo”? “Start Free Trial”? “Contact Us”? Overwhelming users with choices or presenting the wrong CTA at the wrong time can lead to inaction.

Quick Fix Tips:

• Stick to one primary CTA per page: Every page should have a clear focus and single primary action.
• Match CTA to intent: Make sure the call-to-action aligns with where the user is in their journey—awareness, consideration, or decision.
• Use hierarchy: Use size, colour, and placement to make the primary CTA stand out, with any secondary CTAs clearly subordinate.
• Test and refine: A/B test different CTA placements, copy, and formats to find what performs best.

💡Bonus Insight: Reducing CTA clutter can increase conversion rates by up to 27%, simply by making the next step more obvious.

2. Quotes We Love

“A confused mind never buys.”
– Donald Miller

3. Questions For You

Take a moment to reflect:

• Are there multiple CTAs on your key landing pages competing for attention?
• Does each CTA guide users toward the next logical step in their journey?
• Are you tracking which CTAs get the most engagement and clicks?

👉 Not sure? Use tools like https://clarity.microsoft.com to see where users are clicking—or not.