A Day in the Life of a Social Media Assistant

My journey with Pop Creative began all the way back in 2010 when I came to do work experience with the team. At the time, I had a big interest in graphic design and wanted to expand my knowledge in the field. Although I have always wanted a career in a creative industry, I found a love for journalism and photography throughout college and went on to do a degree in Music Journalism & Broadcasting. You might be thinking, what has social media got to do with that?
Well, for my main project in my final year of university, I was part of a small team who ran the student radio station. My role within the team was Social Media Manager which allowed me to develop my knowledge and passion for working with this new media including; Facebook, Twitter, Instagram, Snapchat and Soundcloud. I joined the Pop Creative team in January and since then I have developed my knowledge and skills even further.
When I come into the office in the morning, the first thing I do is check on all of the notifications for client’s Facebook pages. The main thing that I am looking for is any interaction that needs replying to and how posts are performing. If there is a particular post that has had a big amount of reach or interaction, I will make a note of it and include more similar posts in the future.
Another task that I do on a daily basis is checking that the pre-scheduled posts have been shared correctly and that the graphics fit the link properly. I always check this when I am actually scheduling the posts in the first place but sometimes Facebook changes them when they are published. I do this to make sure the feed on the client’s page looks eye catching and organised.
Each month I review the performances of the Facebook pages and use the information to put together a report to let the client know what progress the page has had over the month and also for creating a new strategy and post schedule.
To be a successful social media assistant requires a lot of organisation. You have to be aware of what is going on within of the accounts that you look after. I do this by writing the strategies for each account, making a to-do list of all of the posts that need to be scheduled and writing notes down about anything I notice, no matter how small it may be as it may help me in the future when I am reviewing the page performance.
I love this role because I can utilise all of the skills that I have learnt whilst training in journalism whilst being able to be more creative. I enjoy seeing our clients’ social media presence progress and coming up with new ideas to help with their pages. I am looking forward to continuing to work with our clients and grow their pages even more.
If you are interested in Pop Creative’s social media management services, please call us on 01691 662712 or email us at studio@popcreative.co.uk.

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