How to improve your website’s user experience

In today’s marketing trends, your website acts as a 24-hour salesperson. It is there to constantly sell your services to potential customers. Because of this, it is very important that your website is offering a great user experience.
Here’s some tips and tricks for you to use to improve your website’s usability.

Optimise your page speed

Have you ever closed a page because it’s taking too long to load? If your website is running slow, you could be losing visitors for that very reason. Slow loading time is an interrupted experience for the user, and will often result in a bounced session. A recent study has shown that an extra five seconds of loading time can increase your website’s bounce rate by over 20%.
To improve your page speed, there are many different things you can do. The first would be to make sure it is hosted on a reliable and powerful server. Another great way to start speeding up your website is by compressing the images. The size of your images will have a huge impact on your overall page speed.  

Eye-catching Call To Actions

Call To Actions play a huge part in how a visitor uses and interacts with your website. Having Call To Action buttons that are marked with a clear action word will enable users to navigate your site with ease. The colours that are used for these buttons can have a larger impact than many people expect. Carrying out split tests is a great idea to assess the performance of different colour variations.
You should also carefully consider the wording of your call to actions. Best practice would be to use a verb to encourage the user to do something. Your wording should be bold, time-sensitive and action orientated. For example, ‘Sign Up Now’ and ‘Book an appointment today’.

Make hyperlinks clear

When you add a hyperlink to a page, it’s because you want users to click through to it. For example, if you want to direct users to another page on your site. Use visual cues to highlight an important hyperlink. Visual cues can include a different font size or style, colour or underlined text. The length of the hyperlink also plays a big part in how much it stands out, making a sentence link rather than just a word or two will result in more people noticing it.

Use bullet points

A large amount of text can be difficult to digest, especially when reading it on a computer screen. You want your users to be able to read the information on your website quickly (so they don’t get bored) and easily. A great way to do this is to use bullet points. Bullet points break up large amounts of text into more digestible chunks. They are a great way to outline any key information that you need the users to know. You don’t even have to use the traditional bullet point – get creative with different icons and images.

Well written headings

Not only will well thought out headings improve your SEO, but it will help improve the usability of your website too. A heading, or a title, needs to summarise the content beneath it without being too long. We would also recommend using subheadings within your page text, as this works in a similar way to the bullet points in breaking up the information. Your headings should have a striking design and stand out from the rest of the content on the page. Using a bold, larger font is a simple way to do this.

How can Pop Creative help?

Keeping your website up to date, secure and optimised can be difficult. This is where we can help. For the past 15 years, we have been helping businesses to develop and maintain their websites. We have a proactive approach, as well as offering unlimited website support.
To find out more about what we do and how we can help you, click here.
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