If you don’t have enough traffic to run an A/B test, don’t worry! You can still prove that changes to your headline (or other key USPs) are working and making a difference. Here’s how you can do it without needing a ton of visitors:

1. Run a 5-Second Test

A 5-second test is a quick and effective way to see if your headline is hitting the mark. Here’s how to set it up:

• Show users your current “About Us” page (or any key page) for just 5 seconds.

• After the short viewing time, ask them a few targeted questions:

  • What do you think this company does?

  • What benefit do they offer?

  • Would you want to learn more? Why or why not?

Insight: If users can’t clearly articulate what the company does or the value it offers, then your headline isn’t doing its job. It’s time to rethink it.

Next, test a more benefit-driven headline with a strapline and a clear call to action (CTA). This helps make the value proposition clearer to the audience.

2. Use a Preference Test

Once you’ve updated the headline, it’s time to test it against the old one.

• Present users with two versions of your page side by side:

  • One with the current vague headline

  • One with the new, benefit-driven headline

Ask them questions like:

• Which company would you trust more?

• Which headline better explains what the company does?

Insight: If users prefer the updated version, it’s a strong indication that your new headline is more effective. The feedback gives you the evidence you need to support the change.

Takeaway:

Even if you don’t have high traffic, you can still gather valuable insights by testing with real users. These simple tests—5-second and preference tests—help you evaluate whether your headline changes are making an impact.

By gathering user feedback, you can ensure that your headlines are not only clear but also driving interest and engagement. So, let’s fix that headline and make it work for you!

Want help implementing this strategy?
Get in touch and let us guide you through the process to ensure your headlines (and your overall content) are performing at their best.