Universal Studios is building a theme park in the UK.

Cue the excitement: dinosaurs, stunt shows, stomach churning rollercoasters. But while most people are distracted by the thought of rollercoasters gracing the Bedfordshire skyline, we’re thinking about something way less flashy but way more powerful:

Friction.

Because if there’s one thing that kills a great theme park experience, or a great website, it’s making people work too hard to enjoy it.

What Theme Parks Get So Right (That Websites Often Don’t)

A theme park is engineered for flow. From the car park to the front gate to the main attractions, it’s all about moving people smoothly, effortlessly and enjoyably from one moment to the next.

Every turn is intentional. Every snack stand, sign and shortcut is designed to keep people moving forward.

Why? Because friction = frustration. And frustrated people don’t spend money.

Studies show that 70% of online customers abandon their carts because of poor user experience — confusing navigation, slow load times or checkout forms from the ninth circle of hell.

That’s digital friction.

Your website is the ride

Your website is a user journey and the same principles apply:

• Clear signage = intuitive navigation

• Fast passes = fast-loading pages

• Smooth queue flow = easy conversion paths

• Merch stands at every turn = strong, timely calls to action

Every click should feel like the next best step.
Not a gamble. Not a chore.

But some websites don’t work like that. They’re slow. Clunky. Bloated with content that doesn’t convert.

And the result? Visitors bounce. Leads leak. Money’s left on the table.

Enter CRO: Your Digital Fast Pass

Audit the journey, spot the sticking points and remove the friction that’s slowing people down.

Because here’s the thing: You don’t need more traffic. You need more momentum.

Think of CRO as the rollercoaster engineer for your website.

It tightens the tracks. Smooth the corners. Adds the thrill and takes away the grind.

And when you do it right, the results speak for themselves:

• Sites with optimised user journeys see conversion rate increases of 200% or more

• Reducing form fields from 11 to 4 can improve conversions by up to 160%

• Faster load times can cut bounce rates by 32% on mobile alone

If your website feels more like a ghost train than a guided thrill ride,
you don’t need a redesign —you need better flow and less friction.

Remove the blocks.
Design for momentum.
And turn your site into the main attraction.

Ready to see what’s slowing your visitors down?
Book a Free Performance Review. No faff. No fluff. Just actionable insights to help your site convert like a theme park on launch day.