Most service-based business owners obsess over one thing when it comes to their website:

“What’s our conversion rate?”

But here’s the thing, focusing only on that number can miss the point.

Your website isn’t just about numbers; it’s about guiding visitors along a journey. Every page, every interaction, should be tailored to where they are in their decision-making process.

The Problem with a “No Results” Page

Let’s say your website has a basic “No Results” page that simply says:
“Sorry, no results found.”

That’s clear, right? But here’s the issue:
This page is a dead end for users, and it doesn’t help anyone move forward.

A Smarter Approach: Turn “No Results” into an Opportunity

Instead of a dead end, turn it into a helpful, guiding moment:

• Offer suggestions: “Try these related products” or “Did you mean X?”

• Provide clear navigation: Help them find the next best thing.

• Keep it on-brand: Make the experience smooth and aligned with the rest of your site.

The Result?

By offering alternatives and guiding users, you help them get closer to conversion, even when their initial search didn’t pan out.

The takeaway?
A “No Results” page should never be the end of the line. It’s a chance to move users forward, whether that’s another search, a related product, or simply a better experience.

If your “No Results” page is still a dead end, it’s time to fix it. Start by turning it into an opportunity.

🎯 Want to improve your website? Let’s talk.