Why it Matters:

Just because you can add that animation, pop-up, banner, chatbot, and carousel… doesn’t mean you should. Overdesigned pages with too many visual elements, movement, or competing content cause users to lose focus—and conversions drop fast.

Quick Fix Tips:

• One goal per page: Design each page around a single purpose. If it’s to get the user to book, that action should be obvious.
• Declutter: Remove unnecessary icons, banners, and text blocks that pull attention away from the CTA.
• Use white space: Give breathing room around key elements to make them stand out.
• Minimise movement: Avoid autoplay videos or excessive animation that distracts rather than guides.

💡Bonus Insight: Studies show users are 2x more likely to complete a goal on a clean, distraction-free page than one overloaded with visual noise.

Quotes We Love

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”
– Antoine de Saint-Exupéry

Question For You

• Are your pages visually overwhelming or hard to scan?
• Is your primary CTA getting lost in the design?
• Have you tested what happens when you remove distractions from a key page?

👉 Not sure? Why not ask Pop Creative to give you a free 45min Performance Review