How to write effective ChatGPT prompts for great results


11 mins

The advent of AI technology has transformed the way we interact with information, with ChatGPT emerging as a frontrunner in the realm of conversational AI. As businesses and individuals strive to harness its capabilities, the importance of using effective prompts to optimise the responses generated by ChatGPT has become increasingly evident. 

I’m sure we’ve all seen those posts with promising prompts spread all across LinkedIN, claiming to be foolproof in creating the content you need for specific industries. However, we believe it goes beyond just a simple question and answer formulae. 

This article explores the significance of informative and accurate prompts and offers strategies to unlock the full potential of ChatGPT in providing personalised, reliable, and valuable insights.

Generating unique content

When relying on ChatGPT to generate content, such as blog articles, users may encounter certain challenges. Over time, patterns and similarities in ChatGPT’s sentence and paragraph structures may emerge, potentially compromising uniqueness. However, by recognising these quirks and tendencies, users can take proactive steps to maintain a distinctive voice and avoid a generic content experience.

One effective way to address this challenge is by providing specific instructions and guidelines to foster uniqueness in the generated content. For instance, instead of asking ChatGPT to simply write an article about a broad topic like “artificial intelligence,” users can give more precise instructions: “Write an article about the ethical implications of artificial intelligence in healthcare, discussing privacy concerns and the need for transparent algorithms.”

By providing specific instructions, users guide ChatGPT towards a more targeted and focused response. This approach helps to avoid generic content that might lack depth or originality.

Furthermore, users can incorporate unique angles or perspectives into their prompts to foster distinctiveness. Instead of asking for a general travel destination guide, users can provide a specific theme or focus: “Write a travel article highlighting off-the-beaten-path attractions and hidden gems in Paris, beyond the usual tourist spots.” This approach encourages ChatGPT to provide recommendations and insights that go beyond generic tourist information.

By emphasising specific instructions, unique angles, and targeted prompts, users can overcome the challenge of generic content and ensure that ChatGPT generates responses that are distinctive, informative, and engaging. This not only enhances the overall quality of the generated content but also helps users maintain their own voice and style, offering readers a more authentic and valuable experience.

Avoiding inaccuracies

ChatGPT’s confidence in its responses can be impressive, often giving the impression of unwavering knowledge. However, without well-crafted prompts, there is a risk of inadvertently incorporating inaccuracies or fabrications into the generated content. After all, it only currently goes off data as early as 2021. To ensure accuracy and reliability, users must actively engage in refining prompts and guiding ChatGPT towards more substantiated and reliable responses.

One effective strategy is to request sources or evidence to support the generated responses. If ChatGPT provides information about a scientific concept or historical event, users can follow up with a prompt: “Can you provide any reputable sources or studies that support this claim?” This approach encourages ChatGPT to draw from reliable information, increasing the accuracy and credibility of the response.

Another way to ensure accuracy is by seeking alternative perspectives. By asking ChatGPT to consider different viewpoints on a particular topic, users can prompt a more balanced and comprehensive response. If you were seeking information about the benefits and drawbacks of renewable energy for example, you can request: “Can you provide arguments both in favour of and against the widespread adoption of renewable energy sources?” This encourages ChatGPT to consider multiple perspectives, helping users gain a more nuanced understanding of the subject matter.

Engaging in iterative questioning is also crucial to uncover potential inaccuracies. Users can delve deeper into a topic by asking follow-up questions or requesting additional information. If ChatGPT provides a response that seems too simplified or lacking in depth when it’s feeling lazy, users can ask for further elaboration, saying: “Could you provide more examples or details to support your previous statement?” This prompts ChatGPT to expand on its response and provide a more comprehensive and accurate explanation.

By actively refining prompts, requesting sources or evidence, seeking alternative perspectives, and engaging in iterative questioning, users can enhance the accuracy and reliability of ChatGPT’s responses. 

Curate your prompts

Crafting effective prompts is essential for unlocking valuable insights from ChatGPT. By providing specific instructions and detailed guidelines, users can guide ChatGPT toward generating accurate and informative responses tailored to their needs. This approach ensures that the information received is relevant, comprehensive, and actionable.

One effective strategy is to break down complex questions into separate parts. Instead of asking a broad question like, “How does climate change affect the environment?” users can divide it into more specific sub-questions: “What are the main causes of climate change?” and “What are the specific environmental impacts of rising global temperatures?” This enables a deeper understanding of the topic, rather than just a generic overview. 

Requesting step-by-step explanations can be beneficial when seeking detailed instructions or insights. Instead of asking a general question like “How do I start a successful podcast?”, users can break it down into specific steps: “What equipment and software are essential for podcasting?” and “How should I structure and promote my podcast episodes?” This way you’ll receive a more structured and comprehensive response that guides you through the process.

Getting the tone right

Guiding the tone of ChatGPT’s responses is a crucial aspect of ensuring that the generated content aligns with the desired style and voice. By setting the context and providing examples of the intended tone within the prompts, users can effectively shape the responses to match their specific requirements.

One effective strategy is to set the context by providing background information and examples that illustrate the desired tone. For instance, if the goal is to receive a friendly and approachable response, users can include phrases like: “Imagine you’re chatting with a close friend” or “Please provide insights in a conversational and welcoming manner.” By providing this context, users guide ChatGPT to generate responses that reflect a friendly and engaging tone.

Additionally, explicitly instructing ChatGPT about the intended tone helps shape the responses accordingly. Users can include specific instructions in their prompts, such as: “Please provide a professional and formal response” or “Can you offer advice in a light-hearted and humorous tone?” By communicating the desired tone explicitly, users ensure that ChatGPT understands the tone requirements and generates responses that align with their communication needs.

Through a feedback loop, users can refine the tone of ChatGPT’s responses. If the initial response does not match the desired tone, users can provide feedback and request adjustments. For example, users can say: “Can you please provide a more empathetic tone in your response? It is important to convey a sense of understanding and compassion to our customers.” This iterative process of providing feedback and refining prompts allows users to fine-tune the tone and ensure that ChatGPT’s responses meet their specific communication goals.

For instance, in a customer support scenario, a good prompt could be: “Please provide a response in a professional and empathetic tone to address a customer’s complaint about a delayed shipment.” In contrast, a bad prompt lacking tone guidance might be: “What should I say to a customer who is unhappy about a late delivery?”

By guiding the tone of ChatGPT’s responses through setting context, providing explicit instructions, and offering feedback for refinement, users can ensure that the generated content aligns with their desired style and voice. This approach enables users to tailor the responses to match their communication needs and target audience, whether it’s a friendly blog post, a professional email, or a customer service interaction.

Talk about yourself

Teaching ChatGPT about your specific business or personal context is a powerful strategy to receive more tailored and relevant responses. By sharing relevant details about your business, target audience, industry, or personal preferences, you enable ChatGPT to understand your unique needs and generate recommendations or insights that align with your specific requirements. 

Imagine you run a small e-commerce store specialising in handmade jewellery. By providing ChatGPT with information about your business, such as your brand values, the materials used in your products, and your target audience (e.g., eco-conscious individuals interested in sustainable fashion), you enable ChatGPT to generate marketing strategies specific to your niche. A prompt could be: “What are effective marketing strategies to reach and engage eco-conscious consumers interested in handmade jewellery? Please consider online platforms and sustainable marketing practices.”

In a personal context, teaching ChatGPT about your preferences and specific needs can lead to more tailored responses. Suppose you are planning a family vacation and are seeking recommendations for child-friendly destinations? By sharing details about the age range of your children, their interests, and your preferred travel activities, you can prompt ChatGPT with a specific request like: “Can you suggest family-friendly destinations in Europe that offer outdoor activities suitable for children aged 6 to 12?” This allows ChatGPT to generate recommendations that cater specifically to your family’s needs and preferences.

Moreover, providing specific industry information helps ChatGPT generate insights that are relevant to your specific field. If you work in the technology sector and are looking for guidance on implementing cybersecurity measures, you can provide ChatGPT with details about your company’s infrastructure, potential risks, and compliance requirements. By doing so, you can prompt ChatGPT with a request like: “What are the key cybersecurity measures and best practices to protect sensitive customer data for a small software development company?” This prompts ChatGPT to generate recommendations that are tailored to your industry and specific situation.


With strategic prompt formulation, users can guide the tone of ChatGPT’s responses and provide specific context, resulting in more personalised and reliable insights. By leveraging the collaborative capabilities of ChatGPT, users can enhance their experiences, drive success, and unlock the full potential of this remarkable conversational AI technology.

Try them out for yourself. On the other hand, if you’re still struggling to enhance your business with ChatGPT, get in touch with us today and find out how Pop Creative can help.

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