Consultancy - User Research

Understanding Your Audience

Delving deep into user research to uncover insights that drive smarter, more effective website and marketing strategies.

What's included

Insightful Research Package

Employing a range of techniques to understand your audience, informing design, content, and marketing decisions.

Audience Analysis
Identifying and understanding your target audience's characteristics and needs.
User Surveys and Interviews
Gathering direct feedback to gain deeper insights into user preferences.
Behavioral Analytics
Analysing how users interact with your website for actionable insights.
Persona Development
Creating detailed user personas to guide strategy and design.
Usability Testing
Testing with real users to identify pain points and areas for improvement.
Competitive Analysis
Understanding your market position relative to competitors. Certified Agency Certified Experts
Mobile Experience Certified
Google Analytics Certified
Shopify Partners

Tailored Strategies from Deep Insights

Our user research goes beyond surface-level analytics. We delve into the motivations, behaviours, and preferences of your audience. This thorough understanding allows us to tailor your website, content, and marketing strategies to resonate more effectively with your users. By aligning your digital presence with real user needs, we enhance engagement and drive better results.

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Actionable Insights for Continuous Improvement

We translate research findings into actionable insights. This means constantly refining your digital strategies based on real user data, ensuring your website and marketing efforts are always aligned with user expectations and industry trends.

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Empathy-Driven Design and Marketing

By putting ourselves in your users' shoes, we craft experiences that truly resonate. This empathy-driven approach ensures your digital presence is not only aesthetically pleasing but also deeply connected with your audience, enhancing loyalty and conversion rates.

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Meet your experts

Our team is fuelled by creativity and curiosity, constantly finding new and innovative ways to drive results for our clients.

Work With Us


Here's the questions we get asked a lot

Simplify your search for answers with our selection of user-friendly FAQs. If you still can't find your answer, just get in touch with us!

User research informs design and content decisions, ensuring your site meets the needs and preferences of your audience.
We use a mix of surveys, interviews, analytics, and testing to gather comprehensive insights about your users.
Absolutely, understanding your audience leads to more effective strategies that drive conversions.
We use proven methodologies and constantly update our techniques to ensure the accuracy and relevance of our research.
Yes, we develop detailed personas to guide design and marketing strategies.
Research findings directly inform strategy development for your website and marketing campaigns.
Definitely, insights from research guide the creation of content that resonates with your target audience.
We conduct ongoing research to stay aligned with changing user behaviours and market trends.


We have worked with hundreds of amazing people

“Pop Creative have completely redesigned our website and introduced Search Engine Optimisation and targeted marketing campaigns which have proven to be advantageous to our business and good value for money.”


Griffiths Hire Shops

“The team at Pop Creative are amazing we have worked with them for many years and they just get better.”

Sharon El-Nashar
Sharon El-Nashar
El-Nashar Dental

“Pop Creative have been working with us for almost a year. From the start, they have demonstrated a level of flair, committment and expertise that has totally justified us putting our business with them.”

Rob Wells
Robert Wells

“We have worked closely with Pop creative and the results have been great and evident, so far so good! we are even getting feedback from customers which is awesome and also our visibility in the online world has propelled our business. Much recommended”

Rebecca Morris
Rebecca Morris
The Barn Dental

90 Days to Customer Delight

Our proven customer-centric approach delivers results by establishing a baseline for key metrics, identifying both quick wins and long-term opportunities, and implementing effective strategies to increase your conversions.