Discover how we harnessed the power of partnerships in this case study with Smart Currency Exchange. Leveraging their existing partnership with the well-known Rightmove brand, we redesigned their landing page to amplify trust and recognition. Read on to learn how we achieved some impressive outcomes.
Smart Currency Exchange
Our client was experiencing relatively low user engagement and conversions on their landing page, despite having a guide that was valuable to users. They believed that the page’s branding did not resonate with their target audience and wanted to improve these metrics. They needed a solution that would not only improve their branding but also increase user engagement and decrease bounce rates.
We formed a hypothesis that aligning the landing page branding more closely with Rightmove, a well-known partner brand, would increase user engagement and conversions due to the increased trust and recognition that comes with a recognisable brand. To test this hypothesis, we redesigned the landing page to reflect Rightmove’s branding without altering the core content or the form for users to complete.
Our primary goals were to:
Our hypothesis was confirmed with promising results:
The client was thrilled with the results and requested an immediate stop to the test to implement the changes on the landing page. The revamped branding and style significantly boosted user engagement and conversions without changing the conversion type or user completion form.
Our proven customer-centric approach delivers results by establishing a baseline for key metrics, identifying both quick wins and long-term opportunities, and implementing effective strategies to increase your conversions.