Technical SEO

Analysing your technical SEO to identify issues and optimisations

Our team of experts will help you navigate the complex world of technical SEO, optimising your website to meet Google's algorithm requirements whilst ensuring that your website is user-friendly.

What's included

Our Technical SEO package

Our Technical SEO package makes it easier for users to find and engage with your content.

Site audit
We will check your current site and see if your copy matches the keywords that users are searching for, how your site is performing and identify any site errors.
Improve your Core Web Vitals
Confirmed as part of Google's algorithm, we aim to help you fix poor user experiences on your site.
Improve meta descriptions
Increase the clickthrough rates and visits from organic searches by giving users the right information at the right time.
Website architecture and structure
Organising your website's content and pages in a way that is easy for users and search engines to navigate.
Mobile optimisation
With Google’s mobile-first indexing, we focus on your mobile design as much as your desktop.
Crawling and indexing
We do everything we can to ensure that search engines can crawl and index your URLs easily. Certified Agency Certified Experts
Mobile Experience Certified
Google Analytics Certified
Shopify Partners

Get your website's URLs into Google's index

If you struggle to know whether your website’s URLs are being properly indexed by Google, our SEO audit can help. By creating an XML sitemap, we can ensure that all of your website's existing URLs are properly indexed by search engines. We do this using Google Search Console and Bing Webmaster to monitor your site for any issues or potential optimisations. Our technical SEO services gain important insights into your website’s health and any indexing errors, allowing you to reach your target audience and increase your online visibility.

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Improve your Core Web Vital scores

Poor user experience can result in users abandoning your website and not returning, resulting in lower traffic and decreased conversion rates. As of February 2022, Core Web Vitals have been confirmed as a ranking factor by Google. They are a set of standardised metrics that help identify user experience issues by generating a metric for these primary areas of user experience: page loading performance, ease of interaction and visual stability of a page from a user's perspective. We can help you improve your Core Web Vitals scores by identifying and addressing any issues that may be hindering your website's user experience. With our expert guidance and attention to detail, we can help you improve your website's user experience and reduce your bounce rates.

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Keyword optimisation

Incorporating keywords into your content can be tricky and ambiguous. As well as choosing the keywords that match your rankings, you need to ensure they are optimised to improve your website's search engine rankings and attract more traffic. We start by choosing the right keywords for your rankings and strategically placing them throughout your content. We also keep in mind that people may search for related terms, so we ensure we target LSI and naturally incorporate keywords to avoid keyword stuffing. By doing so, we can help improve your website's search engine rankings, attract more traffic, and establish your website as a trusted and authoritative source in your industry.

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Meet your experts

Our team is fuelled by creativity and curiosity, constantly finding new and innovative ways to drive results for our clients.

Work With Us


Here's the questions we get asked a lot

Simplify your search for answers with our selection of user-friendly FAQs. If you still can't find your answer, just get in touch with us!

Technical SEO involves optimising a website's backend structure and code to ensure that search engines can crawl and index it efficiently, increasing its ranking in the SERPs. Although interconnected, technical SEO differs from regular SEO because SEO focuses on optimising the content and structure of a website, whereas technical SEO focuses on the back-end stuff that isn’t necessarily ‘seen’, such as site speed, robots.txt. and XML sitemaps.
Some common ones we come across a lot are slow page speed, broken links, duplicate content, missing meta descriptions, bad user experience, incoherent mobile designs and orphan links in the sitemap.
Most users have been found to be using mobile devices. Because of Google’s mobile-first indexing, websites that are optimised for mobile devices are more likely to rank higher in search engine results pages, improving visibility and attracting more traffic.
Core Web Vitals are designed to help website owners and developers understand how users interact with their pages, and identify areas where improvements can be made to provide a better user experience. By improving the Core Web Vitals of a website, website owners and developers can enhance the overall user experience, which can lead to increased user engagement, higher rankings in search engine results pages (SERPs), and ultimately, more conversions.
Google Lighthouse is an open-source auditing tool to help improve the quality of sites. Lighthouse gives us both field data (that tests the site from a range of users that have been visiting the site recently) and lab data (which tests the site consistently from one singular device).
Technical SEO is important because it ensures that your website is optimised for search engine crawlers and meets the technical requirements necessary to rank in search results.
Technical SEO focuses on the technical aspects of website optimisation, such as website structure, HTML markup, and server configuration, to ensure that search engine crawlers can easily crawl and index your website. Regular SEO, on the other hand, encompasses a broader range of optimisation techniques, including content creation and social media marketing, to improve your website's relevance, authority and visibility in search results.


We have worked with hundreds of amazing people

“Pop Creative have completely redesigned our website and introduced Search Engine Optimisation and targeted marketing campaigns which have proven to be advantageous to our business and good value for money.”


Griffiths Hire Shops

“The team at Pop Creative are amazing we have worked with them for many years and they just get better.”

Sharon El-Nashar
Sharon El-Nashar
El-Nashar Dental

“Pop Creative have been working with us for almost a year. From the start, they have demonstrated a level of flair, committment and expertise that has totally justified us putting our business with them.”

Rob Wells
Robert Wells

“We have worked closely with Pop creative and the results have been great and evident, so far so good! we are even getting feedback from customers which is awesome and also our visibility in the online world has propelled our business. Much recommended”

Rebecca Morris
Rebecca Morris
The Barn Dental

90 Days to Customer Delight

Our proven customer-centric approach delivers results by establishing a baseline for key metrics, identifying both quick wins and long-term opportunities, and implementing effective strategies to increase your conversions.