Is Bionic Reading effective? Find out with our quick test.

You may be one of the many people who used to enjoy reading, you read a lot when you were younger or you just don’t have the time to read anymore. It might not be through a lack of trying. You set yourself up in bed, lamp on and book in hand alongside all the right intentions – but before you know it you’re back scrolling Instagram and Tiktok, watching videos on how to create a wind instrument out of a potato. Yes, these videos exist and yes – I am speaking from experience.

There is a new method that might help you called Bionic Reading. This is a new method which facilitates the reading process by guiding your eyes through text with artificial fixation points (like so).

Bionic reading isn’t going to solve your internet addiction. However, it may help improve your reading ability and encourage a more in-depth reading experience. Although the words are the same, the highlighted letters allow the brain to complete the word without reading it fully. 

If you’re curious, I’ve put together a couple of extracts from Alice in Wonderland for you to test it out for yourself, both between 84 – 86 words.

Regular Text

“Come, there’s no use in crying like that!” said Alice to herself, rather sharply. “I advise you to leave off this minute!” She generally gave herself very good advice (though she very seldom followed it), and sometimes she scolded herself so severely as to bring tears into her eyes; and once she remembered trying to box her own ears for having cheated herself in a game of croquet she was playing against herself, for this curious child was very fond of pretending to be two people.

Bionic Reading

She ate a little bit, and said anxiously to herself, “Which way? Which way?” holding her hand on the top of her head to feel which way it was growing, and she was quite surprised to find that she remained the same size; to be sure, this is what generally happens when one eats cake, but Alice had got so much into the way of expecting nothing but out-of-the-way things to happen, that it seemed quite dull and stupid for life to go on in the common way. 

From my personal experience, I found it cut my reading time by 5 seconds (which feels quite a big improvement!) It also felt like my brain needed to concentrate less during the second read, like there was a part of my brain that could relax?

I do think however it depends on what I am reading. When I read a novel, I like to take in the words and let the sentences sit in my brain as I imagine the scenarios. To speed up the process feels like cheating, and may push the scene in my head into fast forward. However, if I’m reading a 700 page thesis about liminal geographical space – I may need all the help I can get. I do wish I knew about this during my English Literature degree.  

Give it a go and see what you think!

[1] Read more here

Pop Tips to Improve Your Website’s Copy

Yes the rumours are true, I used to think a copywriter was someone who wrote legislation and trademarks…. To my relief, I was mistaken.

Copy refers to written content that helps increase your brand. In this case, we’re referring to the copy on your website. It is often overlooked how important it is to a site and how much of an impression it can leave on readers (both good and bad, depending on the content…)

Here are some top tips we’ve come up with to improve the copy on your site to start increasing your conversions:

Positioning your copy

Not only is the wording of your copy important, but the positioning of it too. Your page should read like a sort of story, and it should make sense. It’s like if you were reading and the chapters are all muddled up, you wouldn’t want to carry on reading.

I have found that wireframing copy has been incredibly useful. This takes a little time to do, but it is so worth it. is easy to use and it’s free, the designers find it especially useful when I’ve done the copy for a site and I send over where I think each section should go. 

Use specific stats 

It’s important to back up your claims with evidence. Generally if there is a generic and cliched statement, users will assume you are lying. 

If you know you have a fast delivery service, you could write:

However, users are more likely to believe something like:

Using specific statistics will help improve your trustability and also reflects how good your business truly is!

Make a list of value propositions

A value proposition is what the user is promised if they buy/use your service. They need a reason to buy – what’s in it for them? It’s useful to ask yourself: what do we need to tell the user to make them go from a searcher to a buyer?

It’s good to make a claim about your product, but you have to prove it. Nobody likes generic statements about a product. Imagine all the users reading your site are singing the Shania Twain song ‘That Don’t Impress Me Much’. 

You need to think about what makes your company unique. Why should people buy/use your service over your competitors? Then… you need to project that to the world.  

Remove any unnecessary waffle

Everyone is busy, and our attention spans are down to an average of about 12 seconds. You want to make sure you get everything you want to across (and as quickly as possible). Concise and compelling copy is much more appealing than paragraphs of drivel. Tying this in with your value propositions is a good starting point. Make a list of 5 things that make your company unique/are a benefit to customers, and go from there. 

Look at your testimonials

Sometimes the perfect wording comes right from the horse’s mouth… or their fingers in this case? Often, past customers can sum something up perfectly. You’ll find out what your target audience cares about the most when it comes to your product. This is also a great way to find out the reason why customers came to you in the first place and shows real life experiences with your product, and maybe even some benefits you wouldn’t have thought of.

It’s also a good idea to check out some of your competitors’ reviews and find out what customers say is a negative of theirs, and try to focus on how your company doesn’t do those things.

For example, if the general consensus of a hoover is that it doesn’t work too well on dog hair but you know yours does, you want to hone in on the fact that yours excels at that.

Copywriting is a key component to any website. If you want someone to help rewrite your content to better portray your business and its value, get in touch with us today.

5 common CRO mistakes and how to fix them

Conversion Rate Optimisation, or CRO as we will refer to it in this article, is the process of increasing the number of website users who take a desired action. This action could be, for example, making a purchase, filling out a form or signing up to a mailing list.

CRO isn’t a simple one-off job. It is a constant analytical process that requires in-depth research, creativity and often perseverance.

We have put together a list of the most common CRO mistakes people make, and how we would recommend fixing those mistakes.

1 – Thinking of CRO as just A/B Testing

A/B testing is a tool used within CRO, but it does not solely rely on running these tests. A/B testing only tests a single variable, whereas CRO includes changing all different types of components of the website.

A/B testing isn’t always effective if your website has fairly low traffic. It can take several months to collect enough data to draw an accurate conclusion about the variable that you are testing.

If you want to see quick results from your changes to a web page, try making multiple changes instead of testing one change at a time. You can try different designs, images, colours and copy to see if it helps improve the conversion rate.

2 – Not fully understanding the statistics

Understanding the statistics of your website is the backbone of CRO. If you don’t completely know and understand the statistics of your website, you won’t be able to run effective tests or changes.

Getting to know your statistics takes time and lots of practice. However, it will make you much more knowledgeable and improve your ability to make successful changes that improve your conversion rate.

3 – You’re not experimenting on pages that are performing well

Your page is already performing well and getting a fair percentage of conversions. Should you leave it alone?

The answer is no. If your page is currently getting a conversion rate of 50%, why not try and increase that to 60%?

Don’t solely focus on optimising pages that need the most work. The majority of time, when you optimise a page that’s already performing well for traffic or conversions, it will result in a large increase in conversion rate.

4 – You base CRO tests on tactics

As we mentioned before, CRO is a systematic process. You need to remove any assumptions and individual tactics you may have.

Before you begin any CRO tests, you need to carry out extensive research. This part of the process should actually take up most of your time. This research and analysis process will lead you to see where the problems are. You need to spot these problems to be able to fix them.

5 – Giving up after a ‘failed’ test

Sometimes, you won’t always get the result you wanted from a test. That’s okay – you can learn from it. The important thing is to not give up when a test doesn’t quite work as planned.

Never give up after a test, even if it is successful. CRO is a constant process for you to continually develop your components to get the best possible result.

How can we help?

At Pop Creative, we have years of experience in conversion rate optimisation. We can work alongside you to improve the conversion rate of a specific page or the website as a whole. After extensive research and analysis, we run A/B tests as well as altering designs of pages and monitor how they perform.
To learn more about our Conversion Rate Optimisation, click here.

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