How to create a Google Data Studio


8 mins

Google Data Studio was introduced by Google on March 15th, 2016. It is an online tool for converting data into customisable, easy to read, informative reports and dashboards. 

Often, data can lose its meaning in Analytics, especially when you’re showing reams of figures to clients. However, Data Studio helps visualise the data collected in Google Analytics to make it more digestible.

We’ve put together a step-by-step guide to help create a Data Studio (with some handy screenshots) in order to optimise your analytics.

Initial setup

Changing the settings of your report

Now that we have our first bit of data in our report, let’s take a look at how we can change the settings of our report itself. 

Styling, layout and customisation 

Data Studio also provides additional elements such as shapes, lines and text boxes to allow further styling and layout customisation. Typically these elements will be created in-front of any existing elements. 

Finishing up

Our Head of Analytics, Adam, shares his thoughts on Google Data Studio:

We use Google Data Studio to show our CRO clients the data they need in a clear and digestible way. Get in touch today for more information on how we can help your business.

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